The Research on the Impact of the Integration of Cultural Tourism on the Professional Competence Requirements of Tourism Practitioners

Abstract

With the deep integration and development of the cultural and tourism industries, the professional competence requirements for tourism practitioners have gradually shifted from a focus on technical skills to a broader emphasis on comprehensive qualities. The integration of cultural tourism demands that practitioners not only possess traditional skills, but also demonstrate strong cross-cultural understanding, communication and expression abilities, innovation and adaptability, service awareness, and professional competence. This paper begins by examining the professional competence requirements of tourism practitioners in the context of cultural tourism integration, discussing the adjustment of competence structures and the impact of cultural awareness enhancement on practitioners. It analyzes the new demands placed on practitioners in areas such as value guidance, strengthening of responsibility, and innovation-driven approaches. The paper also proposes specific pathways for improving the professional competence of tourism practitioners, including the establishment of cross-cultural training mechanisms, optimization of vocational education curricula, construction of innovation incentive systems, and strengthening practical learning. By systematically enhancing the professional competence of tourism practitioners, the paper aims to promote the high-quality development of cultural tourism, better meeting the increasingly diversified and personalized needs of tourists.