Transformation and Development of China's Cultural Media Industry in the Digital Er

Abstract

With the rapid development of global digital technologies, the cultural media industry has undergone unprecedented transformations. Particularly in China, the deep integration of information technology and digital transformation has driven the rapid upgrading and diversification of the cultural industry. This study explores the current status, development opportunities, and challenges of China’s cultural media industry in the digital era, proposing strategic pathways and future development directions. First, it analyzes the technological evolution and industrial transformation in the digital era and the status and development trends of China’s cultural media industry. Then, it examines the main challenges and bottlenecks faced during the digital transformation process, particularly in terms of technological innovation, changing market demands, and shifts in consumer behavior. Finally, the paper suggests strategies and pathways for the digital transformation of China's cultural media industry, emphasizing the importance of content innovation, platform development, and industrial ecosystem integration. The research findings reveal that digital transformation presents significant opportunities for the industry while also introducing unprecedented challenges. Stakeholders must actively respond with continuous innovation and improvement to secure a competitive edge globally.