Research on the Relationship Between Spiritual Civilization Construction and the Enhancement of Corporate Cultural Soft Power

Abstract

In today’s era of rapid globalization and informatization, spiritual civilization construction has become one of the core approaches to enhancing corporate cultural soft power. Particularly in the field of state-owned enterprises (SOEs), spiritual civilization construction not only strengthens internal corporate values and behavioral norms but also enhances social responsibility and fosters the integration of corporate and societal cultures, thereby improving corporate competitiveness and social influence. This paper explores the mechanisms and interrelationship between spiritual civilization construction and corporate cultural soft power from both theoretical and practical perspectives. The study reveals that spiritual civilization construction optimizes the corporate cultural environment and enhances employees’ motivation and sense of belonging by reinforcing collective spirit, moral quality, and social responsibility. This drives sustainable corporate development. In the future, enterprises should promote the collaborative development of spiritual civilization construction and corporate cultural soft power through ideological and political work, embedding cultural values, and institutionalized initiatives. These efforts aim to further improve the influence and competitiveness of enterprises in both domestic and international markets.