Paths for College Counselors to Improve the Implementation of Employment Guidance and Service Work in the Era of Artificial Intelligence

Abstract

With the rapid development of artificial intelligence (AI) technology, the field of vocational education is undergoing profound transformation, and the employment landscape is significantly changing. The widespread application of AI across various industries has led to a new dynamic in the structure of skills required in the workforce. Traditional job positions are continuously upgrading their skill requirements, and new job roles are emerging rapidly, raising the demands for talent's comprehensive abilities and innovative thinking. College counselors, as guides in students' growth paths, play a crucial role in student career guidance and services. In the AI era, counselors face unprecedented opportunities and challenges. On one hand, AI technology provides counselors with abundant resources and efficient tools, enabling them to more accurately grasp the dynamics of the job market and provide personalized career guidance to students. On the other hand, counselors themselves need to continuously improve their skills to meet the new demands of career guidance in the new era, such as mastering AI tools to acquire and analyze employment information, enhancing data literacy, and fostering innovative thinking, so that they can better help students find the right direction and achieve high-quality employment in the wave of AI-driven changes.