Analysis of the Impact of the Development of Digital New Business Formats on University Students’ Employment Choices

Abstract

Employment serves as the foundation of people's livelihood and the source of economic vitality. The employment of university students is directly related to the stability of the social structure and the momentum for national innovation and development. Against the backdrop of the digital economy restructuring the industrial ecosystem, systematically deconstructing the mechanism through which emerging business formats influence the career decision-making of university students holds significant practical importance. The development of digital new business formats has opened up flexible and diversified career paths for university students while simultaneously posing structural challenges to the traditional paradigm of employment choices. Based on this, this paper analyzes the opportunities and challenges brought about by the development of digital new business formats to the employment choices of university students. It proposes optimization strategies from the dimensions of education, industry, and policy, aiming to provide a systematic solution for enhancing the career competitiveness of the university student population in the era of the digital economy.