Innovation and Promotion of Hainan Li Ethnic Intangible Cultural Heritage Tourism Products

Abstract

This paper aims to explore the innovation and promotion of Hainan Li ethnic intangible cultural heritage tourism products. Hainan's Li ethnic intangible cultural heritage is diverse and holds significant historical and cultural value. However, its promotion and innovation in the tourism industry still require improvement. This paper analyzes the characteristics, challenges, and potential of Hainan's Li ethnic intangible cultural heritage and proposes a series of innovative and promotional strategies to facilitate the sustainable development of Hainan Li ethnic intangible cultural heritage tourism products.