Explore the Transformation Design of Mount Tai Culture IP Image

Abstract

Mount Tai, with its long history and rich cultural heritage, is China's first dual heritage site of culture and nature. With the trend of cultural and tourism integration and the booming cultural and intellectual property (IP) industry, Mount Tai culture urgently requires IP image development. This paper, by reviewing Mount Tai's cultural resources, explores the patterns of transforming Mount Tai culture into IP images, aiming to provide a research basis for the transformation of IP images of other cultural and tourism resources and to better promote the development of the cultural and tourism industry.