Research on Teaching Reform and Practice Strategies for Vocational College E-commerce Major in the Era of "Internet+"

Abstract

With the advent of the "Internet+" era, the rapid development of digital technology presents new challenges and opportunities for vocational education, particularly in the field of e-commerce. This study analyzes the current teaching situation of the e-commerce major and identifies issues such as curriculum design, teaching methods, teacher quality, and resource allocation that do not meet the requirements of the new era. Based on these findings, it proposes reform strategies, including the introduction of diversified teaching models, the development of information-based teaching resources, and the training and enhancement of the faculty team. Additionally, this research explores how to build and apply practical teaching platforms, deepen school-enterprise cooperation, innovate training models, and promote students' autonomous learning and skill improvement in practice. The study indicates that these strategies can effectively enhance teaching quality, improve students' practical skills and employability, and provide new ideas and practical guidance for the future development of vocational college e-commerce majors.