The Research on the Influencing Factors of Agricultural Product Sales: A Case Study of Xinzheng City

Abstract

The sale of agricultural products is closely related to people's livelihoods and is also critical to agricultural development and rural construction. To identify the factors influencing the sales of agricultural products, a study was conducted on agricultural practitioners, consumers, and supermarket operators within Xinzheng City. Through literature research, a model of influencing factors for agricultural product sales was developed. Based on this model, regression analysis was employed to process and analyze the data obtained from the questionnaires. The study found that all 14 hypotheses under the three dimensions of product, infrastructure, and policy were valid. Subsequently, recommendations and strategies to promote agricultural product sales were proposed.