The Transformation and Challenges of Enterprise Financial Management Models in the Era of Big Data

Abstract

The advent of the big data era has brought unprecedented changes to enterprise financial management. The rapid development of information technology has enabled enterprises to achieve real-time monitoring, precise decision-making, and forward-looking forecasting through large-scale data collection and analysis. However, with the widespread application of big data technologies, enterprise financial management is also facing numerous challenges, particularly regarding data security and privacy protection, the transformation of financial personnel's skills, and the coordination between technology and management. These challenges require enterprises not only to accelerate the transformation of their financial management models but also to carry out comprehensive innovations in technology, organization, and talent development. This paper explores the innovative pathways of enterprise financial management models in the context of big data and proposes strategies to address these challenges, aiming to provide theoretical support and practical guidance for enterprises in their digital transformation process.