Discourse Construction and Identity Formation in the International Communication of Chinese Documentaries

Abstract

In the context of deepening global cultural interaction, documentaries, serving as a crucial medium for cross-cultural communication, possess significant research value regarding their discourse construction and the mechanisms shaping international audience identity. This study, grounded in cross-cultural communication theory, focuses on exploring the discursive strategies employed in the international dissemination of Chinese documentaries and their pathways of influence on audience identity formation. Proceeding from the theory of the bidirectional construction of discourse and identity, the research analyzes the logic of discourse system construction through three dimensions: multi-agent collaboration, the modernization of narrative approaches, and the visualization of cultural symbols. It ultimately concentrates on the reception process of international audiences, dissecting how discursive meaning undergoes cognitive adjustment and emotional resonance to achieve the dynamic generation of internalized identity and externalized behavioral feedback. By constructing an integrative analytical framework of "discourse–reception–identity," this study aims to deepen the understanding of the efficacy of cultural media in transnational communication and to provide theoretical references for practical applications.