The Construction and Practice of the Entrepreneurship Plan Training Model from the Perspective of "Digital Twin" : An Interdisciplinary Integration Exploration Based on the Immersive Business War Simulation Platform

Abstract

To address the core issues in traditional entrepreneurship education such as the disconnection between theory and practice, lagging decision-making feedback, and high trial-and-error costs, this study introduces the concept of "digital twin" to construct and practice a brand-new entrepreneurship plan training model. This model, centered on business simulation platforms such as Cesim, creates a highly realistic virtual market "twin" for interdisciplinary student entrepreneurial teams. In this environment, students have to go through the entire process of team formation, business model canvas design, multiple rounds of simulated decision-making, virtual financing roadshows, and data-driven retrospections to dynamically respond to market competition. This study elaborates on the "three levels and five stages" implementation framework of the model and uses the practice of the College of Innovation and Entrepreneurship of Guangxi University of Finance and Economics as an example for evaluation through methods such as comparative analysis, project outcome tracking and in-depth interviews. The results show that the model significantly enhances students' market insight, strategic decision-making ability, financial analysis ability and teamwork spirit, effectively realizes the teaching transformation from "talking on paper" to "training on the battlefield", and provides an effective path for deepening industry-education integration and improving the quality of innovation and entrepreneurship education.