Research on the Compound Talent Cultivation Program for AI-Empowered External Publicity Translation Serving the "Ice and Snow Silk Road"

Abstract

To address the mismatch between the supply of external publicity translation talent for ice and snow tourism in Jilin Province and the demands of the industry under the context of the "Ice and Snow Silk Road" initiative, this study, guided by the need to align with the cultural and tourism communication requirements of the "Ice and Snow Silk Road," focuses on the enabling value of AI technology. Centered on key aspects such as "strengthening expertise in ice and snow tourism" and "enhancing the development of teacher echelons," and through methods including literature review, field research, action research, and comparative experiments, this research has developed and validated a "one core, two lines, six wings" AI-empowered talent cultivation program for ice and snow tourism external publicity translation across five research stages. The results indicate that this program, which focuses on cultivating compound external publicity translation competence as its core, integrates the transmission of ice and snow tourism expertise and the empowerment of AI translation technology as two parallel lines, supported by six auxiliary systems. It effectively enhances the quality of talent cultivation and significantly improves graduates' alignment with the development needs of the "Ice and Snow Silk Road." The findings provide a feasible pathway and practical reference for higher education institutions to optimize the cultivation system for external publicity translation talent and to support the international development of regional ice and snow tourism industries.