Research on the Analysis of the Demand Structure of Sojourners and the Response of Supply Strategies

Abstract

With the development of mobile society, sojourning, a type of residence influenced by tourism and migration, has been facing problems with the traditional supply model due to its complex demand structure. Based on the Kano model, this paper will study the context of sojourn in Yunnan Province and examine all kinds of needs and changes in people's demands as sojourners. This paper finds that there are two demands for "dwelling" and "exploration" in the context of sojourning, divides these demands into three types—basic, performance and attractive—according to the Kano model, and shows that the evolution law of demand attributes is nonlinear with the length of sojourning. Given the conditions in Yunnan, this paper will consider the heterogeneity of the demand structure, give due attention to the anchoring effect of regional ecological endowments on basic demand, examine the hierarchical system of performance demands formed by multi-ethnic cultural integration, and take into account the scarcity of local lifestyle as the basis for generating attractive demands. The theoretical basis of this paper is to connect the structure of demand and supply strategies and provide a new way to study the reasons for sojourn behaviour and improve the supply system of destinations.