Application Research of Artificial Intelligence Technology in Enhancing the Quality of Cultural Tourism Experiences

Abstract

Given the demands of the new era, people are starting to want more personalised and emotional culture. The Reasons for Improving People's Lives with Artificial Intelligence Technology will be presented in this paper. Build a whole system of cognition, emotion and behaviour to assess the quality of experience, and investigate the inner mechanism by which clusters of perceptual, cognitive and generative intelligent technologies enable the reconstruction of experiences. The three main technologies are intelligent information interaction, immersive environment creation and personalised services; in this paper, it is shown that artificial intelligence can improve the quality of experience in the following three ways: optimise processes and deepen cognition; enhance emotional resonance and meaning construction; and promote the long-term effect of experiences. It will provide some references for the research on the intelligent transformation of cultural tourism experiences.