Research on the Empowerment of Network Ideological and Political Education Practice in Higher Vocational Colleges by University New Media Studios

Abstract

Deep iteration of mobile internet and social media make it an important practical unit in online education by university new media studios. As a counselor who is instructor of new media studios, our research aims at exploring the way new media studio empowers network ideological and political education inside higher vocational colleges based upon its internal mechanism: firstly, analyzing the realistic basis of new media studios guiding students' ideological and political development as well as shortcomings of current network ideological and political education carriers, and explore the construction of a coupling mechanism for two-way empowerment and collaborative education; secondly, according to the profiling of higher vocational students' media habits, we put forward some content translation methods of narrative restructuring and emotional resonance; thirdly, from the three aspects of platform matrix operation, maintain user stickiness and optimize algorithm recommendations, we design practical pathways which can improve the dissemination effect of ideological and political content; finally, construct a quality regulation system including all processes of content production, risk warning and evaluation feedback. We aim to provide a set of operable practical analysis framework and action reference for counselors carrying out network ideological and political education relying on new media studios.