The Construction and Optimization of the Cross-border E-commerce Practical Teaching System from the Perspective of Industry-Education Integration

Abstract

With the rapid development of globalization and the digital economy, cross-border e-commerce, as a new form of global trade, is increasingly becoming an important driving force for economic growth in various countries. However, issues such as the shortage of cross-border e-commerce talent and the lagging education system continue to restrict the sustainable development of the industry. In particular, in China, cross-border e-commerce education is still in the exploratory stage, and traditional educational models have failed to effectively adapt to the rapid development of the industry and the ever-changing technological innovations. Based on this, this study explores the construction and optimization paths of the cross-border e-commerce practical teaching system from the perspective of industry-education integration. The aim is to enhance the practical skills and international vision of cross-border e-commerce professionals through school-enterprise cooperation and innovative educational models. The paper first analyzes the current status of cross-border e-commerce education, revealing the main problems and challenges it faces. Then, based on the concept of industry-education integration, it proposes a framework for the construction of the cross-border e-commerce practical teaching system, including innovations in course design, skill development, and the construction of practical platforms. Finally, it suggests optimization measures such as deepening school-enterprise cooperation, optimizing teaching evaluation systems, and improving teacher qualifications to address the shortcomings in educational implementation. The study shows that the industry-education integration model can effectively bridge the gap between education and industry, providing a more precise path for cross-border e-commerce talent development.