The Cross-Cultural Communication and International Application of Traditional Chinese Medicine

Abstract

With the acceleration of globalization, traditional medicine, particularly Traditional Chinese Medicine (TCM), is progressively gaining increased global attention and recognition. TCM has not only achieved cross-border circulation in terms of product trade but has also become a significant vehicle for cultural exchange. Against the backdrop of growing global health demands, the unique efficacy and multi-target mechanisms of TCM provide broad potential for its application in areas such as chronic diseases and immune regulation. However, the internationalization of TCM still faces numerous challenges, including cultural differences, incomplete understanding of its pharmacological mechanisms, and the lack of global standardization. This paper examines the international context of TCM, its cross-cultural communication mechanisms, and the driving forces behind its application, analyzing the roles of academic exchanges, digital platforms, and multinational corporations in promoting the global dissemination of TCM. Furthermore, the article proposes key future directions for the international development of TCM, including the application of innovative technologies, cultural adaptation strategies, and interdisciplinary collaboration. Through these measures, TCM is poised to assume a more prominent position within the future global health system.