Research on the Integration Path of Project-Based Teaching and Ideological and Political Education in Curricula for New Business Studies in the Digital Intelligence Era

Abstract

Digital intelligence technology is changing the business logic and the required qualities of talent in New Business Studies, and new problems have arisen in the integration of value guidance and professional ability. The path of integration for project-based teaching and ideological and political education in the curriculum under the era of digital intelligence is the subject of this study. Based on the logic foundation of value transformation, it examines the iteration of talent cultivation goals, the expansion of the concept of ideological and political education in the curriculum, and the theoretical basis for their integration. This paper puts forward an endogenous ideological and political system, develops a framework for project-based teaching, and offers the principles of topic selection integration, ways of implicit embedding and indices of evaluation. The three integration models of digital intelligent technology are as follows: Dynamic allocation of ideological and political resources based on platforms; Ideological and political interaction in virtual reality integrated environments; Data-driven dynamic feedback on effects. The first goal of this paper is to explore the necessary conditions for using project-based teaching to transmit ideological and political education in the curriculum, and to provide theoretical support for the integration of professional education and value education in New Business Studies in the digital intelligence era.