Cultural Industry Integration & AI Empowerment": Research on Construction Strategies of University Writing Industry-University-Research Integration Practice Base Based on Enterprise Demand

Abstract

At present, the integration of culture and industry has become the main driving force for the high-quality development of the cultural industry, and the demand from enterprises for interdisciplinary writing talents has put forward new requirements for higher education reform. There are problems with the college's writing courses, such as incorrect placement, no use of AI, and a lack of connection with industrial needs. According to the actual requirements of enterprises, this paper puts forward a trinity system of industry-university-research integration in the form of "culture-industry integration + AI empowerment + writing practice" to provide a practical plan for nurturing writing talents at undergraduate universities. It also points out the main problems in the construction of the foundation and the direction of enterprise needs, proposes a five-in-one construction strategy of "positioning-curriculum-mechanism-faculty-evaluation", and thus provides theoretical and practical support for universities to keep up with the development of culture-industry integration and AI technology and improve the quality of training for writing talents.