An Analysis of the Governance Path of Government Online Public Opinion in the Era of We Media: A Case Study of the "Songshan Free Cabbage Picking" Incident

Abstract

With the development of We Media, the production, dissemination and interaction of social information have all changed rapidly. The generation of public opinion has reached a new stage of decentralisation, strong participation and wide dissemination. Therefore, the government has failed to regulate online public opinion effectively and regularly. The public opinion incident of "free cabbage picking" in Songshan District, Chifeng City, Inner Mongolia, is the subject of this paper. Based on the course of this case, this paper will first introduce the general situation of public opinion on We Media, then analyze the deficiencies in rapid detection, accurate assessment, authoritative response and collaborative governance by the government, and finally put forward three types of improvement plans: building institutions and systems, streamlining procedures, and strengthening capacity.