Effectiveness Evaluation of Public Education Programs in Art Museums from the Perspective of Social Aesthetic Education

Abstract

From the perspective of social aesthetic education, public education programs in art museums are positioned as informal forms of aesthetic learning. The effectiveness evaluation of these programs faces methodological challenges due to the highly individualized outcomes and context-dependent nature. This study systematically reviews the attribute characteristics of public education programs in art museums, the conceptual evolution of effectiveness evaluation, and the mechanism of value generation. On this basis, the study constructs an evaluation framework comprising three core dimensions: the development of audiences’ aesthetic cognition, the reach of social impact, and the conversion rate of resources into aesthetic education outcomes. Furthermore, the study proposes an integrated framework combining process evaluation and outcome evaluation, an information integration pathway based on multiple sources of evidence, and a dynamic evaluation mechanism driven by feedback loops. These elements together form a comprehensive effectiveness evaluation model suitable for the art museum context, thereby providing a theoretical reference for the establishment of internal evaluation systems within art institutions.