Exploring the Coupling Breakthrough Path for Consumption Upgrading and Business Format Restructuring in the Industrial Heritage District of a Wine City Based on Cultural–Tourism Integration

Abstract

It is a good spatial relic of the Wine City with rich production memory and regional wine cultural symbols, but the brewing industrial heritage district currently faces serious problems in terms of demand for consumption upgrading and pressure for business-format restructuring with the integration of culture and tourism. Given the problems mentioned above, the industrial heritage district of Wine City has been selected as the research object of this study, and, starting with the excavation of cultural and tourism values, it will analyze the translation mechanism of wine cultural symbols in industrial heritage, the regeneration path of the spirit of place, the hierarchical transition of consumption upgrading demands, and the thresholds of the experience economy; at the same time, it will deconstruct the overlapping logic of emotional consumption and spatial narrative. There are also structural tensions and adaptation blocks, such as the inertia of functional replacement from production relics to consumption scenes, the rupture of spatial sequence and deviation from cultural continuity, and the interactive friction interfaces between the wine cultural narrative capital and immersive consumption modes in the process of business-format restructuring. Based on the above, a topological model of the business-format symbiotic network based on cultural resonance has been constructed; it is a feedback closed-loop operation mechanism that transmits information from the level of consumption back to heritage activation, and it has nonlinear coupling and interface reconstruction paths between the heritage field and the consumption ecosystem. Analyze the Impact of Consumption Upgrading on the Reform of Business Models in the Industrial Heritage Area of Wine City and Provide Theoretical Support for Cultural Revitalization and Commercial Transformation in Other Similar Industrial Heritage Areas.