Paths and Countermeasures for Building New Consumption Scenarios in Park Cities under the Background of Digital Economy: A Case Study of Chengdu Park City Demonstration Zone Construction

Abstract

Deep Integration of the Digital Economy and the Park City Concept is Altering the Basic Logic of Urban Consumption Areas. Chengdu Park City Demonstration Zone is the research object, and based on this, Scene Theory and consumer economics will be used to study how the digital economy promotes the formation of new consumption scenarios in Park Cities from within. Based on the above results, Chengdu has begun to build an actual system for "scene-oriented city construction" and has established many consumption structures, such as the greenway economy, smart business districts and cultural-tourism integration. There are still problems with the uniformity of the scenarios, instability in operation and superficial application of digital technology. Therefore, this paper puts forward the four-in-one construction path of "technology foundation, scenario innovation, ecological synergy and institutional guarantee", and based on the dimensions of cross-sector collaboration, market-oriented operation, differentiated positioning and digital infrastructure construction, provides countermeasures and suggestions that can be replicated and extended by other cities.