A Study on Community Anti-Fraud Practice for the Elderly from the Perspective of Technology-Service Coupling-A Case Study of the “Private-Domain Eagle Eye” APP

Abstract

Against the backdrop of rapid development of the digital society, the number of elderly netizens keeps growing. Private‑domain social scenarios such as WeChat groups and short‑video private messages have gradually become high‑risk spaces for fraud targeting the elderly. Fraud tactics including false marketing of health‑care products, pension‑related financial scams, and impersonation of relatives or community staff keep evolving. Embedded in acquaintance‑based social relations, such frauds are highly concealed and difficult to identify and handle. Nevertheless, current anti‑fraud governance for the elderly is confronted with the practical dilemma of separation between technical tools and humanistic services. Intelligent anti‑fraud systems excel at identifying and warning of risk information yet lack follow‑up intervention procedures implemented at the grassroots community level. Traditional community‑based anti‑fraud services rely on offline lectures and home visits. Restricted by manpower supply, they can hardly realize real‑time capture and hierarchical disposal of risk clues. Technology‑service coupling combines the risk‑identification advantages of artificial intelligence technology with the human‑intervention strengths of social work for the elderly, so as to build a collaborative governance model featured by technology empowerment and service guarantee. Taking the research‑practice project “Private‑Domain Eagle Eye” anti‑fraud mini‑program as the research carrier, this paper adopts field theory and conducts pilot practice in Community W of City H. Quantitative research methods are applied to analyze practical characteristics of fraud against the elderly in private‑domain scenarios, interpret the operation logic of dual‑track technology‑service coupling, sort out practical dilemmas encountered in implementation, and explore feasible anti‑fraud paths for the elderly suitable for urban communities in China. It provides practical references for the protection of the elderly’s property rights and interests under the background of smart‑community construction.