Research on Strategies for Digital Empowerment of the Ice and Snow Sports Tourism Industry

Abstract

The era of the data economy, driven by digital technologies such as big data, blockchain, and cloud computing, has arrived. It is essential to leverage the digital economy to promote the high-quality development of the ice and snow sports tourism industry. This paper employs methods such as literature review and inductive reasoning to argue that the digital economy enhances the high-quality development of the ice and snow sports tourism industry through three main aspects: improving supply efficiency, achieving industrial transformation, and promoting industry integration. However, China’s ice and snow sports tourism industry faces several challenges, including inadequate institutional supply, a lack of high-quality talent, traditional operational models, and a singular investment body. To address these challenges, this paper proposes several strategies: strengthening government leadership to create a suitable policy environment; establishing a talent cultivation system to support the upgrading of the ice and snow sports tourism industry; empowering the industry through technology to promote integration; and fostering a collaborative approach among diverse stakeholders to innovate the industry’s business models.