Research on new paths of college students employment and entrepreneurship in the context of converged media

Abstract

This paper provides an in-depth analysis of how the converged media environment impacts college students employment and entrepreneurship. It examines its characteristics including diversified communication entities, fragmented content, integrated channels, and strong interactivity, while exploring the opportunities and challenges arising from these developments. By combining theoretical frameworks with case studies, the research explores innovative approaches to expand information channels, innovate business models, and enhance career education through converged media. Implementation strategies are proposed from three perspectives: government, universities, and students, aiming to offer practical references for improving the quality of college graduates employment and entrepreneurial endeavors.