Construction of a "Six-Dimensional Intelligent" Teaching System for Marketing Driven by Multimodal Digital Intelligence

Abstract

Multimodal Digital Intelligence-driven Technologies are Altering the Form of Teaching in Marketing. A "six-dimensional intelligent" teaching system based on a multimodal large model is put forward here to present and convey all kinds of information intuitively in the area of marketing knowledge, such as text and pictures. The theory is the idea of multimodal representation and the structural correlation among the six dimensions and the technology-capability-value triple-cycle mechanism. Many platforms and content remodelling can be supported in the Design Stage, all kinds of collaboration and evaluation can be carried out, and useful technical tools can be added dynamically. At the level of operation, we will be able to give data-driven feedback and modify the content and form of self-regulation in transdisciplinary systems. Generative AI can be employed to construct virtual laboratories and intelligent assessment systems to help students better grasp abstract knowledge, reduce the time needed to update the curriculum in light of changes in the market, and provide personalised learning paths for all-round development.