Research on the Development Path of Intangible Cultural Heritage Creative Products for Dahei River Qiandao Lake from the Perspective of School-Enterprise Collaboration

Abstract

There is a generation gap in whether to focus on the inheritance of intangible cultural heritage or market orientation. Organisations of school-enterprise cooperation will help to solve this problem. The intangible cultural heritage of the Dahei River-Qiandao Lake Area is the result of the combination of Mongol-Yuan culture and Central Plains agricultural culture, and its cultural codes are closely related to the distribution of water areas and agricultural-pastoral cycles in space. Based on the four-link analytical framework of resource identification, value reconstruction, product transformation and market adaptation, this paper finds that the main reason for the loss of knowledge transfer at the linguistic, temporal and evaluative interfaces is an insufficient deepening of cooperation. Based on the above, this paper proposes the reconstruction of rights and responsibilities in light of capability complementarity, puts forward a parametric translation mechanism for cultural genes, and establishes a layered benefit-sharing system under dual-rights confirmation to provide strong theoretical support for the cross-border development of cultural products.