Communication Effects of Mental Health Information for Vocational College Students and Its Optimization Pathways

Abstract

Vocational college students face multiple psychological pressures, and the effective dissemination of mental health information provides foundational support for their self-regulation. In current dissemination practices, there are phenomena such as information being ignored, misunderstood, or difficult to translate into behavior. This paper constructs evaluation indicators from three dimensions: understanding and memory retention at the cognitive level, psychological resonance and emotional fluctuation at the affective level, and willingness to adjust and tendency to attempt at the behavioral level. It analyzes key variables including information matching degree, differences in carrier accessibility efficiency, and interference from recipients' cognitive schemas, and then proposes three optimization pathways: content deconstruction and life-oriented translation, adjustment of dissemination rhythm and repetition strategies according to information contact habits, and introduction of two-way interactive mechanisms. This paper provides an operable framework for evaluating and improving the communication effects of mental health information for vocational college students.