Research on Value Creation and Governance Countermeasures of E-commerce Platforms from the Perspective of the Emotional Economy

Abstract

Emotional economy has become an important source of value creation through different aspects (emotional subjects, emotional media, emotional content, emotional data, emotional relationship and emotional capital) that transform isolated emotions into resources which are aggregatable, circulating and increasing its value ranging from transaction efficiency to emotional experience, identification, relationships and capital. Identification of emotional needs, aggregation of attention, emotional interaction and ecological value generation, accumulation of emotional assets and value capture is a continuous process mechanism with inherent tensions about data boundaries, algorithmic visibility, emotional manipulation, responsibility allocation, and value distribution. Governance countermeasures like hierarchical classification of emotional data and algorithmic transparency, risk grading of emotional manipulation and symmetry of platform responsibility, and emotional value co-creation and incentive coordination put governance inside the process of emotional value creation providing theoretical explanation and institutional pathway for the sustainable operation of the emotional economy on e-commerce platforms.