The Impact of Precision Employment Guidance on Career Maturity and Employment Satisfaction of Vocational Undergraduate Students: The Moderating Role of Personalized Service Quality

Abstract

With the rapid development of vocational undergraduate education, enhancing the quality of students' career development has become a critical issue. Traditional employment guidance models often fail to meet students' individualized needs, necessitating an investigation into the mechanism through which precision employment guidance influences career maturity and employment satisfaction. Grounded in the Person-Environment Fit Theory and the Social Cognitive Career Theory, this study constructs a moderated mediation model to systematically elucidate the internal pathway by which precision employment guidance affects employment satisfaction through career maturity, while also demonstrating the boundary role of personalized service quality. The findings reveal that precision employment guidance, via customized content, refined processes, and targeted objectives, facilitates the reconstruction of students' career cognition and enhances their decision-making abilities, thereby strengthening their employment satisfaction. Personalized service quality plays a dual moderating role in this process, not only reinforcing the promotive effect of guidance on career maturity but also optimizing the efficiency of the transformation from maturity to satisfaction. This study offers a novel perspective for deepening career guidance theory and provides a theoretical foundation for optimizing employment service practices.