Research on the Application of Artificial Intelligence in the Instructional Design of Retail Courses

Abstract

In the era of global digital transformation in education, artificial intelligence (AI) is increasingly embedded in the design, delivery, management, and evaluation of various professional courses, driving profound shifts in traditional educational paradigms. This study systematically reviews the applications of AI technology in the curriculum development and teaching practices of Retail Studies, covering key dimensions such as course design optimization, instructional delivery platforms, personalized learning pathways, and learner profiling systems. By synthesizing representative case studies and advanced technological platforms, the research offers a multifaceted analysis of the core benefits and potential challenges of AI-enhanced retail education. It explores how AI redefines pedagogical approaches and boosts instructional effectiveness, supported by empirical evidence of its real-world impacts. AI not only streamlines knowledge dissemination but also enables high-fidelity retail simulations, fostering the integrated development of students' strategic thinking and practical skills.